The Case for a Single Agent of Record

In Today’s Evolving Property Insurance Landscape

As the Florida property market continues to soften, producers at the large “alphabet” retail agencies are feeling increasing pressure to write new business in order to offset deflating premiums. That pressure often translates into more cold calls, more aggressive outreach, and more competition between agents.

While competition between carriers is undeniably a major driver of improved pricing and terms, competition between multiple agents quoting the same Association can actually backfire. In today’s environment, most agents are approaching the exact same carriers. And with the influx of new markets entering South Florida over the past two years, we’ve seen repeatedly that the most effective strategy is to work with one trusted agent of record who can manage the entire process cohesively.

At Travers Hartnett, many of our clients have been with us for multiple years. That long-term partnership allows us to develop a deep understanding of each Association’s risk profile, history, and long term objectives. This insight makes us stronger, more effective advocates at renewal — and it’s a major reason our clients consistently see favorable outcomes.

In addition to existing clients, we often have the privilege of receiving referrals for Associations seeking a higher level of service or a more thoughtfully designed insurance program. As a boutique, service‑driven agency, our goal is to ensure every client feels valued. Beyond day‑to‑day service, we emphasize proactive risk management to help Associations reduce premiums while protecting their property. We stay closely aligned with commercial residential carriers and monitor rate changes, underwriting shifts, and capacity updates in real time.

With that in mind, the best way to position both current and new Associations for successful renewals is to allow one coordinated marketing strategy with full access to all available markets. The property insurance landscape is continuing to soften, and we anticipate even more favorable renewal conditions this year. We expect multiple carriers to show interest on nearly every account. By controlling the marketing process, we can strategically leverage that competition to secure the strongest pricing and terms for our clients.

Whether you choose Travers Hartnett or continue with your current agent, our experience shows that 99% of the time, the best results come from selecting one agent you trust and empowering them to market your program fully and strategically.

If you are questioning your current agent’s commitment or marketing approach, we welcome the opportunity to speak with you. Our team is always ready to review rates, insurance programs, and budget considerations to ensure your Association is getting the full value and advocacy you deserve from your agent of record. Our commitment remains unchanged: to deliver the most comprehensive coverage at the most competitive premium the market has to offer.

Meet the Author

Meredith Palmer

Meredith Palmer is a graduate of Penn State University. She is a licensed 2-20 Agent with 9 years of insurance experience. Her role at Travers Hartnett is Account Executive & New Business Support. Meredith upholds the Agency’s high standard in customer service & maintaining relationships with our clients.